For small and growing UK businesses
Make AI useful in your business.
Less paperwork. Quicker replies. Fewer jobs done twice.
Tell us what's slowing you down. Our UK team designs and builds a practical tool around the way you work, with AI doing the heavy lifting behind the scenes. You don't need to understand AI.
Prefer a callback, or to write it down first? Tell us what you need.
UK-based team. Real people design, build and check everything. Nothing outsourced.
What that looks like
Practical help, built around your business.
Paperwork into records
Pull useful details from invoices, receipts and emails into records you can check.
Systems that talk
Connect the systems you already use and cut out repeat data entry.
Drafts ready for you
Prepare replies, quotes and reports for your review, so nothing goes out unchecked.
- AI supports the buildAI writes much of the code, which is what keeps a properly built app affordable for a small business.
- We design and engineer itOur team designs the system, sets the standards, then reviews every screen before you see it.
- Fits your toolsIt links to the email, spreadsheets and systems you already use.
Start with a free 30-minute call
Find out what's possible, and what it would cost.
We'll explore what AI could do for you, what it would cost and whether a custom tool is the right answer. If it isn't, we'll say so.
Focused App
£950 to £2,500
one-off, plus VAT where applicable
- Hosting £49/month.
- AI and other usage passed on at cost.
- A fixed quote and likely running costs agreed before work starts.
- No fee before work starts. No hard sell.
Apps we've built
In use at real businesses.
Kanáli
"Ask me where anything is: a booking, a rota, a training record. One place. I don't miss the WhatsApp scroll one bit."
Operations manager, hospitality
Bar Brilliance
"We were on legacy systems and spreadsheets, spending hours and days trying to work out our costs, margins and cash flow. Bar Brilliance does that automatically and links all our data in one place. We can now spend our time on the real business of managing rather than spreadsheet hell."
Bar owner
Insights Finder
"I can easily keep one eye on the competition and prices. It saves a huge amount of time and helps us to stay a step ahead."
Owner, beach bar
Zest Connect
"We spent months trying to build this ourselves and with other providers. It was a complicated ask, with integrated video, TV and shopping. The team at Appy listened, were open about what would work and didn't try to make it complicated. We're thrilled with the result."
Founder, Zest Lifestyle
That's not all: see more of what we've built.
Where we help most
Systems built around how your business works.
From customer relationship systems to stock, finance and multi-site operations, we join up the processes, AI and applications behind your business. That includes complex integrations, video and documents, and teams working in different languages.
Join up your operations
Connect customer records, jobs, stock and finance in a system built around your processes, including the awkward links between existing tools. Our people design it, with AI built in where it helps.
Shared records, connected workflows, fewer gaps.
Answer enquiries quickly
Sort every enquiry as it arrives, draft the reply and hand the tricky ones to the right person.
Faster replies, more enquiries turned into customers.
Better sales follow-up
Prepare quotes and proposals in a fraction of the time, and flag the leads that need chasing before they go cold.
Quotes out faster, more deals won.
Answers, not guesswork
One place to search your procedures, product information and previous work, instead of asking around or digging through files.
Less time hunting, fewer repeat questions.
Know how you're doing
Plain-English explanations of your sales, cost and operations reports, plus a nudge when something needs your attention.
Reports you actually read, actions you can take.
Works with what you've got
Keep your tools. Drop the subscriptions you don't need.
We connect your new app to the systems you already use, like email, spreadsheets, accounts or booking software, so information flows between them on its own.
Often that means one tool built around you can replace two or three monthly subscriptions you're only half using. We do the legwork of joining it all up.
And if your team works in more than one language, the app can too: each person works in the language that suits them while the records underneath stay shared.
- Links up your existing systems
No more copying the same details from one screen to another. - Cuts the monthly bills
We look at what you pay for and tell you honestly what a custom tool could replace. - No big switchover
Your team carries on with the tools they know while the boring bits happen in the background.
A quick word on the word
What do we actually mean by "an app"?
Not something you download from the App Store or Google Play. These are private tools built for the person or organisation that asked for one: a business, a team, or a household. They are never offered to the general public.
Nothing to download, nothing to learn. An app here is simply a page that opens in your web browser (like your online banking or a booking site) where you and your team get a job done: logging a delivery, turning a messy inbox into tidy records, or seeing at a glance how the week's going.
You already use tools like this every day without thinking about it. We build ones shaped exactly around your business, and you use them the way you use any website: open it, click, done.
And the name? We're Appy, a small UK-based team who design and build apps for a living. We kept the name plain for the same reason we keep everything else plain: you should know exactly what we do, and what you're getting.
AI, in plain English
You don't have to learn AI. That's rather the point.
AI is a program that has read an enormous amount of writing and learned how language works. Which makes it quick at the jobs people find slow: reading something long, pulling out the useful bits, having a first go at a reply, and noticing when a number looks off.
Tell us what you need here for a visual taster of how your app might start to look. It is a sketch, not a working app. We then talk it through on a free, no-obligation call and can build a prototype before a fuller build. You agree a fixed quote before work starts.
What it's good at
- Reading a pile of emails, invoices or price lists and pulling the useful details into tidy rows.
- Having the first go at the reply, the quote or the weekly summary, so you're editing rather than starting from nothing.
- Noticing the cost that drifted, the booking nobody confirmed, the stock line about to run dry.
- Answering from your own procedures and past jobs, in plain English, with the source attached.
What it still needs from us
- It doesn't know your business. Your prices, rules and exceptions have to be built in by someone who's listened.
- It can be wrong with total confidence, so a person checks anything before it goes out.
- It shouldn't decide anything. It flags and summarises, you choose what to act on.
We use AI where it genuinely helps, and boring, reliable engineering everywhere else.
The full plain-English guide to AI →What you get
More time, less faff, happier customers.
Connected operations
Join up customer records, jobs, stock and systems so work flows across your business.
Leaner operations
Replace patchwork subscriptions and manual work with one tool that fits.
More from every customer
Faster quotes, smarter follow-ups and insight you can act on.
Also in use
From a kitchen store cupboard to a tennis season.
The people behind Appy
Who are we?
Glad you asked. Before Appy, we spent 38 years in blue-chip organisations, designing end-to-end systems and processes and running multinational operations in logistics, finance, market research, supply chain and strategic planning. We also run our own portfolio of businesses, and we build apps to help us do it, so we know what it's like to be the one signing off every pound.
That experience shapes every app we build. We know what makes a company tick, what's worth automating and what's just noise, and we'll help you cut through the stuff you don't need, so you stay nimble and a step ahead of the competition.
We value our appy customers. The relationship doesn't end at handover: the same people stay available when you want to add something, or when a Tuesday morning goes sideways.
Talk to us directly: Dawn Murphy or Arno Hummerston.
Peace of mind
Real people. Real apps. Nothing running wild.
AI is good at the fiddly bits of building software. We use it carefully, with a real team in charge the whole way through. And we give honest feedback: if a spreadsheet, a cleaner rota or one small change to how you work would solve it, we'll tell you that before we suggest an app.
UK-based. Not outsourced.
We're a UK team and we build everything ourselves. The same people who take your call design, build and support your app. No offshore agencies, no reselling your details, no chasing a different time zone. If something breaks at 8am on a Tuesday, you're talking to the person who made it.
Built by people
A real team designs, engineers and tests every app. AI supports that work rather than replacing it, and a person signs off everything before it reaches you.
No rogue AI, ever
We don't set AI loose on your business. Your app does exactly what you asked and nothing more: every action it takes is one you've seen and approved.
Privacy, in writing
What you tell us, your data and your ideas stay confidential. We'll happily sign an NDA before you share a thing. Just ask.
How we handle your information →State-of-the-art AI, sensibly
We use the best current AI where it genuinely helps, and boring, reliable engineering everywhere it matters more.
How it works
From a few lines to a working app.
Most of what we build is live in days, not weeks or months.
Tell us what you need
Five minutes, plain English. Tell us what's slowing you down.
Exploratory call
A free chat of up to 30 minutes. We map where AI fits, and where it doesn't.
We build it
Your app, made from scratch around the way you work.
Straight talking
What we promise before you spend a penny.
No obligation
The exploratory call is free, and it's yours to end whenever you like.
No fee before work starts
Nothing is payable until you've seen a fixed quote and told us to go.
No hard sell
One honest conversation. If you're not interested, say so once and we'll leave it there.
Honest, pragmatic advice
We'll tell you when an app is the right answer, and when something simpler would serve you better.
Got a job you wish would just do itself? Tell us what you need and you'll be Appy.
Fill in a quick, friendly form (about 5 minutes) and we'll get back to you the same or next working day. Or skip the form and book a free, no-pressure call straight away.
No obligation. No fee before work starts. No hard sell, just honest feedback and a pragmatic approach.
Here's to appy days.